Resume

Responsible for leading content strategy, influencer partnerships, blog development, and platform growth across multiple in-house pet food brands. Developed and scaled creator programs, expanded community engagement, and executed digital campaigns to drive brand growth and awareness. Oversaw brand social marketing budgets and managed business-related expense accounts with a focus on strategic investment and operational efficiency. Known for blending storytelling, operational systems, and strategic thinking to deliver measurable results across digital and social platforms.

Delivered strategic consulting services to small businesses, with a focus on operational efficiency, organizational development, and growth acceleration. Advised executive stakeholders across marketing, HR, and business strategy, identifying pain points and implementing scalable solutions to drive performance. Led comprehensive operational audits, workflow redesigns, and policy creation to streamline processes and enhance team productivity. Designed and executed integrated marketing strategies—including B2B outreach, social media planning, and client acquisition frameworks—to increase brand visibility and market share. Provided HR leadership on recruitment, compliance, and benefits, while facilitating high-impact training on management, customer service, and team dynamics. Oversaw hiring, merchandising, and sales optimization, guiding cross-functional teams through high-growth phases with a focus on sustainable success.

Played a central role in modernizing a legacy small business through cross-functional leadership spanning marketing, operations, retail, and customer experience. Led digital growth strategy, scaling Instagram from 1.3K to over 11K followers and expanding Facebook reach to 18K+, while creating and managing weekly content including video, drone footage, and seasonal campaigns. Revamped in-person engagement by launching new workshops to drive off-season revenue. Conducted a full audit of unused digital tools, saving the business over $5K annually. Standardized holiday inventory practices through a custom buyer’s guide and data-informed purchasing system, supporting visual merchandising and preventing costly duplication. Served as a key team member across departments—including home décor, greenhouse, and garden center—delivering product expertise, customer support, inventory control, and sales during peak seasons, including COVID-related surges.

Oversaw day-to-day operations and client services for a high-volume insurance agency, ensuring compliance, customer satisfaction, and operational efficiency. Licensed in Property & Casualty Insurance by the Georgia State Insurance Commission. Managed client consultations and policy planning across auto, home, and life insurance, consistently meeting sales goals. Led billing operations, payment resolution, and customer inquiries while serving as the agency’s technology lead—coordinating hardware upgrades, software integration, and IT troubleshooting. Developed targeted marketing strategies to drive new business and increase client engagement. Supported banking functions, compliance reporting, and ongoing training participation to maintain licensure and operational standards.

Progressively advanced from Co-Manager to Area Sales Manager, overseeing store operations, merchandising, and team leadership across multiple high-volume retail locations. Managed up to $2M in annual store revenue and led teams of 15–20+ during peak seasons. Rebuilt the Albany, GA location from a $60K fiscal loss to over $1.25M in revenue within two years, earning multiple sales performance awards. Drove $100K+ year-over-year gains at two consecutive national sales summits and won national sales contests with Adidas and Converse in top-tier volume categories. Served as a key leader for Districts 15 and 58, mentoring managers, optimizing inventory strategies, and contributing to new store openings and relocations across Alabama, Georgia, and Tennessee. Collaborated directly with corporate buyers to inform product selection based on regional sales trends and customer insights, influencing purchasing decisions that drove category performance. Selected for the corporate-track Area Manager role, supporting long-term operational success and brand growth at the regional level.

Led marketing outreach and strategic promotions for a seasonal outdoor adventure business serving East Tennessee and Western North Carolina. Expanded the brand’s visibility by growing brochure distribution into new tourist markets, including Asheville, Cherokee, and Maggie Valley. Represented the company at local business events and maintained regional advertising accounts spanning Chattanooga to the North Carolina border. Delivered weekly tourism-based sales presentations and gathered guest feedback to refine messaging and offerings. Provided R&D consulting for a new zipline attraction, conducting market research and risk evaluation that supported a $50K investment and full ROI within the first six months. Gained hands-on operational experience by supporting on-site guest services at the outpost and contributing to a collaborative, values-driven team culture.

Directed full-spectrum operations for a seasonal adventure tourism business, overseeing marketing, customer experience, staff scheduling, reservations, sales, and financial administration. Created and ran a successful timeshare marketing circuit, innovating engagement strategies—including interactive gear-up competitions—that increased bookings and word-of-mouth visibility. Represented the brand at B2B functions and regional networking events, tailoring messaging and appearance to fit unconventional industry norms. Managed daily course inspections, led photo capture and guest documentation, and supervised payroll, hiring, and W-2 processing for a 15-person team. Served as right hand to the owner across multiple ventures, including Segway of the Smokies and Gatlinburg Castle, honing leadership, discretion, and adaptive problem-solving in a dynamic small business environment.